Our client is looking for a Head of Digital Marketing to join their team in Cape Town.

Leading the strategic development and implementation of digital marketing initiatives and campaigns supporting specific business objectives.

Responsibilities:

• Leading the strategic development and implementation of revenue-generating digital campaigns supporting specific business objectives

• Managing the development of content marketing campaigns, including the management of a regional content hub approach

• Managing the planning, deployment and optimization of search engine marketing initiatives 

• Designing the digital marketing activation program for various regional marketing initiatives

• Managing the optimization of the central digital advertising media allocation, including social media campaigns

• Managing social media implementation, including Facebook, Instagram, LinkedIn, X and other

• Steering the SSA digital marketing community, including sharing best practices and finding solutions across the network

• Supervising the development and approving implementation of local digital communications campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Produce relevant market, competitive and audience intelligence and insights to inform the strategic development of digital campaigns. 

• Manage and maintain the company landing pages & digital communications, internally and externally

• Track and analyze website traffic flow and provide regular internal reports

• Continuously improves financial processes, systems, tools, and techniques 

• Takes appropriate measures to remedy financial risk 

• Ensures proper billing and cash collection processes are in place in the country within sub-region 

• Analyzes complex issues in finance and significantly improves, changes or adapts existing methods and techniques. 

• Prepares necessary frequent reports for MD, CFO West Africa cluster  , SSA Area office and SMT 

• Analyze records of internal customer inquiries, purchases, service requests and complaints to identify trends 

• To monitor finance KPIs, standards and reporting 

• Balance operational metrics against customer service metrics Convinces others within the organization to accept proposals and solutions where there may be little interest in cooperating or participating 

• Maintains relationships and provides financial expertise to Africa management board and top-level experts in the organization 
   

Skills:

• Social media marketing

• Email marketing

• Data analysis

• Search Engine Marketing

• Communication

• Content marketing

• SEO

• Project management

• Automation

• Copywriting

• Strategy

• Advertising

Qualifications:

Contact information

Tamlyn Redmond