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Customer Marketing Manager
(Customer Marketing M)
Overview
Reference
Customer Marketing M
Salary
ZAR/month
Job Location
- South Africa -- City of Cape Town -- Cape Town
Job Type
Permanent
Posted
31 October 2024
Our client in the FMCG industry is looking for a Customer Marketing Manager to develop, implement, and analyze shopper marketing strategies for various brands across wholesale, pharmacy, grocery, and forecourt customers. This role will play a critical part in achieving the company’s business objectives and meeting annual sales targets.
Responsibilities:
- In-store Brand Activations:
- Coordinate in-store brand activations in collaboration with Brand Marketing, Finance, and Sales teams, including handling all administrative tasks, planning, and post-activation reviews.
- Sampling and Campaign Analysis:
- Develop and manage sampling plans for all brands within the allocated budget, providing post-campaign analysis to assess cost per customer (CPC) and return on investment (ROI).
- Joint Business Planning:
- Create and implement Joint Business Plans with major customers for peak seasons (e.g., Christmas, Easter) to optimize brand presence and drive sales.
- Supplier and Logistics Management:
- Oversee storage and transportation supplier interactions, ensuring high service standards and cost efficiency.
- Negotiate with suppliers, challenging quotes and evaluating alternatives to maximize ROI.
- Budget Management:
- Manage and allocate large marketing budgets, ensuring all activities align with company targets and financial objectives.
Key Skills:
- Excellent communication, presentation, and negotiation skills.
- Strong attention to detail with exceptional organizational abilities.
- Excellent interpersonal skills, capable of building and influencing relationships with internal and external stakeholders.
- High initiative with the ability to drive projects independently, work under pressure, and meet tight deadlines.
- Passionate and driven, with up-to-date knowledge of modern marketing techniques.
- Proficient in Microsoft Office, particularly Excel, Word, and PowerPoint.
- Exceptional presentation skills in English.
Qualifications:
- Bachelor of Commerce (BComm) degree or a suitable tertiary qualification.
- Minimum of 3-5 years of experience in an FMCG environment, ideally in Sales or Marketing.
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