Senior Salesforce Marketing Cloud

Location: Gauteng, Johannesburg Metro, Johannesburg

Job Type: Contract, Full-Time hours

Primary Industry: Banking and Finance

Secondary Industry: Insurance

Salary: ZAR0 - ZAR0 per hour

Job Description

The Senior Salesforce Marketing Cloud specialist is responsible for designing, developing, and implementing marketing solutions using the Salesforce Marketing Cloud platform. This role focuses on delivering marketing campaigns, personalisation strategies, and customer journey management to enhance client engagement within the banking and finance sector, with possible applications in insurance. The role requires close collaboration with business stakeholders to translate marketing requirements into technical solutions that align with organisational objectives.

Key Duties and Responsibilities

• Design, develop, and execute automated marketing campaigns using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
• Manage data integrations and segmentation strategies to ensure accurate targeting and personalisation of marketing communications.
• Collaborate with marketing, IT, and business teams to understand requirements and translate them into scalable marketing cloud solutions.
• Develop and maintain technical documentation, data flows, and process maps related to marketing cloud activities.
• Monitor campaign performance and provide actionable insights through data analysis and reporting to optimise marketing effectiveness.
• Implement best practises in email deliverability, compliance with data protection regulations, and quality assurance in campaign execution.
• Provide technical leadership and mentorship to junior team members and assist in continuous improvement of marketing cloud capabilities.
• Stay current with Salesforce Marketing Cloud updates, new features, and industry trends relevant to marketing automation and customer engagement.

Required Qualifications

• Demonstrable proficiency in Salesforce Marketing Cloud platform, including hands-on experience with Journey Builder, Email Studio, Automation Studio, and SQL within Marketing Cloud.
• Strong understanding of digital marketing principles and customer lifecycle management.
• Experience integrating Salesforce Marketing Cloud with other systems via APIs and data interfaces.
• Proficiency in scripting languages such as AMPscript and Server-Side JavaScript for personalisation and automation.
• Solid knowledge of data management, segmentation, and database querying.
• Ability to analyse campaign metrics and translate findings into actionable recommendations.
• Familiarity with data protection legislation relevant to marketing communications, including POPIA.

Education

• A relevant tertiary qualification in Information Technology, Computer Science, Marketing, or a related discipline is preferred.
• Salesforce Marketing Cloud certifications are advantageous.

Experience

• Minimum of five years’ experience working with Salesforce Marketing Cloud within a digital marketing or CRM environment.
• Proven experience supporting marketing campaigns in financial services or insurance sectors is highly desirable.
• Experience working in agile project environments and delivering solutions under tight deadlines.

Knowledge and Skills

• Excellent problem-solving skills and attention to detail.
• Strong communication skills, able to engage effectively with both technical and non-technical stakeholders.
• Ability to manage multiple priorities and deliver high-quality work within set timeframes.
• Competence in collaborative teamwork and knowledge sharing.
• Good understanding of digital marketing metrics and campaign analytics tools.

Preferred Qualifications

• Additional Salesforce certifications related to Marketing Cloud, such as Salesforce Marketing Cloud Email Specialist or Consultant.
• Experience with additional Salesforce platforms, such as Sales Cloud or Service Cloud, is beneficial.
• Knowledge of customer data platforms and marketing automation beyond Salesforce Marketing Cloud.
• Exposure to cloud computing environments and DevOps practises.

Working Conditions

• This role is based in Johannesburg and requires full-time availability during standard business hours, with some flexibility for project deadlines or campaign launches.
• The position is offered on a contract basis, requiring adaptability to changing priorities and business needs.
• The working environment is office-based with occasional requirements for remote work.
• Regular interaction with cross-functional teams and stakeholders across the organisation is expected.

Contact information

Yandiswa D