Marketing Manager

Location: Western Cape, City of Cape Town, Cape Town

Job Type: Permanent, Full-Time

Primary Industry: Marketing, Advertising and Public Relations

Secondary Industry: Marketing, Advertising and Public Relations

Salary: ZAR 540,000 - ZAR 600,000 per annum

Job Description

The Marketing Manager is responsible for managing and coordinating the complete onsite marketing
function, assisting with formulating, and implementing sustainable marketing and brand strategies,
public relations and communication strategies and policies while managing the marketing and
information staff’s key outputs and representing Centre management.

Key Responsibilities

Development of the Centre’s annual marketing strategy and budget:

• Compile a comprehensive marketing strategy in line with Centres objectives and research results on an annual basis.
• Compile the marketing budget in line with annual marketing strategy.
• Manage the execution of the marketing strategy daily.
• Manage and control the marketing budget and expenditure in line with marketing activities.

Development and implementation of the Centre’s brand strategy and advertising plan:

• Coordinate the creative campaigns developed for the Centres brand, Centre and event/promotion specific campaigns and manage the creative and production process.
• Determine the preferred media and tools to use in the advertising strategy and initiate all media planning and booking.
• Act as the primary brand custodian for the shopping Centre.
• Manage the marketing department and administration.
• Ensure all marketing assets are systematically maintained and registered.
• Hold a formal monthly marketing meeting with the property team and ensure minutes are accurate and recorded.
• File and maintain all records relating to the marketing of the Centre.

Planning and implementation of promotions and events:

• Sustain the brand awareness levels of the Centre through ongoing annual, seasonal, weekly events and promotions as set in the marketing strategy.
• Conceptualize events and promotions in line with marketing strategy and Centre objectives and oversee the event team’s implementation of the plan.
• Ensure efforts to secure sponsorships to enhance event spend wherever possible.
• Ensure that events are successful in building the brand, increasing quality foot traffic, driving turnover and extending dwell times.

Drive the digital and social media strategy for the Centre:

• Implement the digital and social media strategy as detailed in the Centre marketing strategy.
• Ensure all engagement across digital platforms is aligned to the brand principles and always follows the good practice guidelines.
• Manage social media, including Instagram, Twitter and Facebook.
• Implement workable strategies to improve the mobile app and engagement platforms.
• Manage website redevelopment and improvement.

Media relations, public relations and publicity:

• Develop a PR strategy in line with the approved marketing plan and strategy.
• Oversee PR outputs to ensure ongoing efforts to secure publicity and maximise exposure for the Centre.
• Regularly develop and disseminate press releases to targeted media.
• Conduct regular meetings with key journalists and media contacts to build relationships.
• Establish and maintain key media contact details.
• Develop and implement an effective crisis communication management plan and ensure all management role players are trained effectively as detailed by the plan.

Exhibition and Indoor/Outdoor sales:

• Compile and implement the exhibitions and indoor and outdoor sales strategy.
• Ensure that exhibition and indoor and outdoor sales income targets are met and potentially exceeded.
• Ensure that all exhibition displays and activities are in line with Centre regulations and reflect positively on the Centre’s brand.
• Manage the contractual SLAs of any external media agencies appointed by the Centre to drive sundry sale income.
• Implement the necessary controls and procedures to ensure that the sales function is effective and result-driven.

CSI program:

• Develop a CSI strategy in line with the marketing plan and marketing strategy.
• Implement the Centre’s CSI strategy.
• Oversee the implementation of all CSI events as determined by partnerships or the strategy.
• Ensure the effective implementation of a formal tenant relationship plan in line with the strategy.
• Implement the tenant induction process and effectively offer marketing support and promotion for all new stores opening in the Centre.
• Initiate tenant training, workshops and service audits where required and implement an awards program if part of the strategy.
• Ensure an effective communication plan, including regular tenant newsletters and updates, both digital and direct.
• Meet with regional retail contacts and major tenants regularly to share strategy information, gain retail trend insights and encourage collaborative partnerships.

Regional Reports:

• Submit detailed monthly reports for Centre owner packs and as required.

Research:

• Implement a research strategy as required and oversee the appointed service provider.
• Facilitate focus groups as may be required to gather information.
• Implement surveys, digitally or direct, as information gathering tools as needed.

Required Qualifications

• Bachelor’s degree or equivalent experience preferred.

Experience

• Minimum 5 years’ experience as a Marketing Manager in a retail environment.

Knowledge and Skills

• Strategic thinker, capable of developing an overall marketing plan and overseeing the execution of that plan.
• Professional reputation with strong industry credibility.
• Proven effective management experience.
• Excellent self-starter with a strong and independent work ethic; project oriented, results-driven, and a problem solver.
• Well-organized with excellent attention to detail.
• Proficient in Microsoft Word, Excel, and Office.
• Excellent written and verbal communication skills.

Contact information

Oswald