The Head of Group Marketing & Communications is responsible for developing and driving the Group’s marketing, brand and communications strategy across its businesses and regions. This senior role provides strategic direction and governance, partnering closely with regional and business leaders to ensure marketing activities support the organisation’s growth ambitions, strengthen its market position and build a consistent, credible global brand.

The role requires balancing Group-wide management and brand governance with the flexibility necessary for individual businesses and regions to respond effectively to their specific markets, clients and growth priorities.

As the leader of the Marketing and Communications team, the postholder will develop and implement comprehensive marketing and communications strategies, overseeing corporate marketing, creative, and web strategies. They will translate marketing objectives into creative campaigns and plans across multiple channels, including web, print, multimedia and online/social platforms, ensuring alignment with global business goals.

Key Responsibilities

Strategy

• Create and maintain an annual global Marketing and Communications Strategy, with regular reviews and updates, aligned to the overall DRA strategy, growth priorities and market positioning.
• Translate business strategy into clear marketing priorities, campaigns and initiatives that drive growth, client engagement and brand awareness.
• Align global marketing activities with the DRA business strategy, accommodating different stages of development across regional teams.
• Develop strategies and platforms for Digital and Social Media Marketing, Brand, Communications and Internal Communications in collaboration with relevant Marketing and Communications team members.
• Provide leadership and engagement to ensure effective delivery and implementation of marketing initiatives.
• Maintain up-to-date knowledge of competitor activity, products, services and media coverage.
• Continuously analyse the value proposition of print, online and social media channels, recommending optimal utilisation.

Marketing & Communications

• Develop and execute creative marketing and communications strategies to effectively position DRA Global in the market.
• Plan tailored marketing and communications strategies for specific DRA Global Business Units and diverse audiences.
• Design and produce compelling communication and marketing materials including presentations and briefings to maximise DRA Global’s profile.
• Plan and implement direct marketing initiatives including targeting, message personalisation, data analysis, customer profiling and segmentation.
• Maintain and enhance DRA’s digital strategy, ensuring its effectiveness and relevance.
• Oversee the web strategy for DRA Global websites, managing tenders for new website development and processes to ensure websites remain current.
• Monitor marketing trends and gather partner and funder feedback to ensure the brand consistently meets expectations.

Project & Service Excellence

• Ensure excellent, efficient service delivery to internal stakeholders globally.
• Manage external agencies effectively to optimise delivery within agreed timelines and budgets.
• Negotiate contracts, service level agreements and retainers with external agencies.
• Build and maintain strong relationships with internal stakeholders to generate appropriate marketing support materials, prioritising Origination Requirements while supporting all global business units.
• Ensure timely and accurate responses to marketing collateral requests.
• Maintain the integrity of Marketing & Communications expertise by ensuring outputs are fit for purpose rather than simply fulfilling literal requests.

Financial Management

• Manage the overall departmental budget effectively, driving economies of scale and fostering supplier relationships to maximise value.
• Prepare annual budget estimates for approval and report quarterly on expenditure and forecasts.
• Monitor and track departmental spend against the approved budget.
• Authorise and approve all invoices generated by Marketing & Communications activities, ensuring accountability against budget.
• Plan projects and activities systematically in line with business priorities.

People Leadership

• Mentor and develop team members, supporting individual development plans.
• Provide strong leadership and direction to embed best practises within the team.
• Drive team performance, discipline and management processes to ensure delivery excellence.

Qualifications

• Bachelor’s degree in Business, Marketing or Communications – Essential.

Work Experience

• Minimum 10 years’ experience in a similar role within a global organisation – Essential.
• At least 5 years’ progressive experience in corporate marketing, services marketing, creative and web development, and leadership roles – Essential.
• Proven track record leading and delivering multiple complex, global projects across diverse businesses and disciplines, with the ability to create clarity and focus – Essential.
• Experience within B2B, professional services, engineering, mining, infrastructure or other technically complex environments – highly advantageous. (10+ years preferred)

Knowledge Areas

• Ability to leverage data to inform strategies and execution plans – Essential.
• Expertise in digital and social media marketing platforms – Essential.
• Strong integration skills with business areas and commercial leaders, regional and geographic teams, marketing, R&D, legal, regulatory, finance, proposals, clients and suppliers – Essential.
• Experience managing production, media and advertising agencies – Essential.
• Familiarity with EPCM/Mining environments – Essential.
• Strategic and commercial thinking with brand and communications expertise – Essential.
• Proven stakeholder influence and leadership capability – Essential.
• Excellent writing, presentation, digital marketing, project management and analytical skills – Essential.