&Beyond is built, almost entirely, on the strength of remarkable people who give passionately to their roles, work tirelessly, have the guest experience at the core of their focus daily and care of the sustainability of our communities and environment.  Every single ‘&Beyonder’ makes a huge difference to our success and our contribution to the world, regardless of their role or function. For this reason, we choose ‘&Beyonders’ very carefully – they are the strength and the future of this company. 

The Brand Coordinator plays a key role in supporting the maintenance of brand standards across all lodges, camps and yachts as well as evolving and implementing these brand standards. This role ensures consistency of the golden thread while supporting innovation, new product development and effective communication across operational teams. The position works closely with Marketing and teams on the ground to bring the brand to life in a cohesive, relevant and inspiring way.

The successful candidate will report to the Buydesign Manager.

Key Responsibilities:

Brand Standards and Guidelines

• Support the development, maintenance of and update styling guides across all properties
• Create and manage comprehensive brand standard lists for lodges, camps and yachts
• Ensure consistent application of brand identity across all guest touch points
• Monitor compliance and provide guidance to maintain brand integrity

New Product Development

• Support the conceptualisation and rollout of new products and experiences
• Collaborate with internal teams to align new developments with brand positioning
• Assist in product placement and storytelling to enhance guest experience and internal updates both to the field teams and back into the central offices

Communication and Implementation

• Act as the central point of communication for brand updates and initiatives
• Share new developments, standards and innovations with lodges, camps and yachts
• Ensure clear and effective dissemination of brand related information

Collaboration with Marketing

• Work closely with the Marketing team on collateral for lodges, camps and yachts
• Ensure alignment between operational execution and marketing messaging
• Support group wide brand communication initiatives

Field Support and Idea Generation

• Assist operational teams with new ideas and enhancements to guest experience
• Provide guidance on product placement and visual storytelling
• Support teams in implementing brand standards effectively

Brand Consistency (Golden Thread)

• Ensure a consistent ‘golden thread’ or brand identity across all operations
• Evaluate and refine brand touchpoints to maintain coherence and quality

Training and Development

• Conduct training sessions and updates when required
• Support refurbs and rebuilds

Skills and Experience

• Strong understanding of lodge operations and guest experience
• Experience in hospitality, luxury travel or lifestyle brands preferred
• Excellent communication skills

Key attributes

• Detail oriented with a strong eye for aesthetics
• Proactive and solutions driven
• Collaborative and adaptable
• Passionate about delivering exceptional guest experiences

We reserve the right not to make an appointment.

Contact information

Ziphozethu Bota