2. Roles and Responsibilities

Brand Awareness & Brand Management

• Develop and implement a strategic marketing planaligned with the company’s strategic goals.

• Drive brand awareness and brand recognitionacross multiple platforms.

• Manage corporate identity and brand consistencythroughout the organization.

• Improve lead generation campaignsand evaluate campaign performance.

Advertising & Digital Marketing

• Manage the company’s website and social media presence.

• Plan and execute promotional and advertising campaigns.

• Ensure digital platforms and web tools remain current and engaging.

• Lead the design and production of marketing materials, publications, and promotional tools.

Strategic Partnerships

• Identify and manage vendor and partner relationships.

• Explore co-branding opportunities and business development initiatives.

• Maintain relationships with stakeholders and joint venture partners.

• Monitor and report return on investment (ROI)for marketing activities.

Marketing Strategy & Campaign Coordination

• Develop marketing strategies aligned with company objectives.

• Coordinate and manage marketing campaigns across platforms.

Corporate Social Investment / Socio-Economic Development

• Promote initiatives supporting economic growth and infrastructure development.

• Collaborate with government, media, and civil society partners.

• Develop national and global marketing campaignsthat align with company priorities.

Corporate Identity Management

• Ensure consistent application of branding and messagingacross the organization.

• Develop branding policies and guidelines.

Stakeholder Relations

• Maintain positive relationships with internal and external stakeholders.

Corporate Communications

• Develop and manage the communication strategy.

• Promote and distribute corporate and marketing content.

• Optimize print, blog, and social media campaignsto increase engagement, brand exposure, and sales.

3. Education and Qualifications

Required

• Bachelor’s Degree in Marketing or Communications

Advantageous

• Bachelor’s Degree in:

  • Multimedia Design

  • Graphic Design

  • Digital Media

  • Related creative field

4. Experience

• More than 5 years of experiencein:

  • Strategic marketing

  • Brand management

  • Media relations

• Experience working in a complex or large organization.

• Experience creating:

  • Animations

  • Video content

  • Digital design materials

5. Knowledge and Skills

Marketing & Strategic Skills

• Strategic marketing planning

• Brand management

• Campaign management

• Lead generation strategies

• ROI analysis of marketing activities

Communication & Content Skills

• Strong content creation and storytelling abilities

• Corporate communications strategy

• Public relations and media relations

Digital & Technical Skills

• Proficiency in digital marketing platforms and tools

• Experience with multimedia production

Software Skills

Proficiency in Adobe Creative Suite, including:

• After Effects

• Premiere Pro

• Photoshop

• Illustrator

Advantageous:

• 3D design tools such as:

  • Blender

  • Cinema 4D

Professional Skills

• Analytical thinking

• Organizational skills

• Negotiation and conflict resolution

• Stakeholder relationship management

Contact information

Hridhaya