Dream Hotels & Resorts live by their 8 core values. Our team is dedicated to being reliable and accountable, fostering empathy to understand others' feelings and collaboratively find solutions, and prioritizing sustainability in environmental, financial, and social aspects. Rooted in humanity, trust, dynamism, excellence, and joy, we celebrate diversity, prioritise integrity, embrace creativity, pursue quality, and foster a joyful work environment to connect people with our surroundings and each other. These play a part in our day-to-day decision making & operational requirements.

Job Overview:
The Strategic Sales and Marketing Director is responsible for driving revenue growth and market share through the development and execution of integrated sales, marketing, and strategies across the hospitality portfolio.

This role leads and aligns cross-functional teams in sales, marketing, revenue management, digital, and brand to ensure the delivery of performance targets while strengthening brand positioning, customer engagement, and long-term business value.

Responsibilities:

Strategic Leadership & Growth

• Develop and execute a comprehensive strategy aligned with the group’s business objectives and market opportunities.
• Set revenue, occupancy, ADR, and market penetration targets across all hospitality assets (hotels, resorts, and timeshare).
• Identify new revenue streams, business partnerships, and growth channels including B2B, direct-to-consumer, and digital platforms.
• Oversee budgeting, forecasting, and performance reporting for all sales and marketing functions.

Sales Leadership

• Drive strategic sales plans across segments (corporate, MICE, leisure, FIT, OTA, travel trade).
• Manage key account relationships and partnerships to grow revenue and repeat business.
• Lead and support sales teams across regional offices, ensuring alignment, performance metrics, and incentive structures.
• Identify and capitalise on regional and international market opportunities.

Marketing & Brand Strategy

• Lead brand strategy and marketing execution to elevate brand awareness, customer loyalty, and market differentiation.
• Oversee the development and execution of multi-channel marketing campaigns (digital, social, CRM, content, PR, and above-the-line media).
• Champion innovation in guest engagement, personalisation, and storytelling.
• Monitor market trends, customer insights, and competitor movements to inform strategy.

Digital & Revenue Optimisation

• Collaborate closely with Revenue Management and E-commerce to optimise pricing, inventory, and online sales performance.
• Oversee performance marketing, SEO/SEM strategies, and digital conversion funnels.
• Leverage CRM, loyalty programs, and data analytics to drive customer retention and lifetime value.

Product Optimisation

• Ensure alignment between the product offering, guest experience, target markets, and the relevant sales and marketing channels.
• Guide product development and refinement to meet evolving market needs.

Cross-Functional Collaboration

• Work in partnership with Operations, Finance, Business Development, and HR to ensure alignment on business goals; bringing cross-functional collaboration with a results-driven mindset.
• Contribute to new property openings, refurbishments, or product repositioning initiatives from a commercial lens.
• Ensure effective communication and reporting to board and executive leadership.

Qualifications and Experience

• Bachelor’s degree in business, Marketing, Hospitality Management or related field (MBA preferred).
• 10 - 15 years of progressive leadership experience in sales, marketing, or commercial functions within the hospitality industry.
• Proven track record of delivering revenue growth, market expansion, and brand success. 

Contact information

Natasha-Lee Shunmugam